Motion and Social Ads
Together Animated Music Video Treatment
A release identity expanded into an animation-ready story system, connecting original character design, album artwork, scene logic, and production direction for Together.
Inside the project
The cover did not become a video. It opened the door to one.
The challenge
Turn a cover world into a filmable story.
The campaign needed more than a sequence of attractive frames. Character consistency, visual rules, narrative beats, and production feasibility all had to be clear enough for artists and animators to execute without flattening the record.
Character in motion
The original animated character sheet tests recognizable body language across a full set of poses.
The approach
Give character, rhythm, and scene logic one language.
Dreamscape carried the song and approved release identity into character development, world rules, pose language, scene beats, and a treatment that translated creative intention into production decisions.
A performance silhouette
A full-body pose from the animated sheet keeps the character’s stance, costume, and proportions visible from head to toe.
The result
The treatment became a production map.
The final package gave the release a coherent animated direction with original characters, a visual style system, and a story path that could move from pitch through production alignment.
Personality at rest
The seated pose preserves the same character through a different posture, with expression and attitude carrying the continuity.
A closer look
The character carries the record.
The original character motion sheet and individual performance studies show the silhouette, attitude, gesture, and personality behind the animated treatment.
CharliBereal character design and pose sheet
Gesture and rhythm
An expressive pose from the motion sheet turns the character’s attitude into a clear performance beat.
The production
What went into the work.
What we built
- 01Video treatment pitch deck
- 02Custom character design
- 03Character pose sheet
- 04Visual style guide
- 05Animation direction
How it came together
- 01Brief. Mapped the record, existing artwork, audience, and animation ambition into one creative mandate.
- 02Strategy. Defined the character system, visual grammar, narrative beats, and production boundaries.
- 03Production. Designed original characters, pose language, storyboard direction, and the complete treatment.
- 04Delivery. Packaged an animation-ready presentation for creative alignment, budgeting, and production handoff.
- 05Distribution. Extended the release identity beyond the cover into a repeatable visual story system.
IPXS system flow
From the first directive to delivery.
- 01
Dreamscape connected the music, cover identity, emotional arc, and production ambition
- 02
IPXS developed the character language, world rules, scene rhythm, and visual boundaries
- 03
The treatment translated those decisions into a sequence an animation team could actually build
- 04
Review aligned story, character continuity, and campaign value before production commitment
- 05
The approved system remained reusable across video, motion, social, and future character appearances
Explore the project
Experience the work.
Commission IPXS